of the Urals

Russian Journal of Agricultural Research

The publication is registered by the Ministry of the Russian Federation
for Affairs of the Press, Television and Radio Broadcasting and Mass Communication Media.
Registration certificate: PI number 77-12831 on May 31, 2002
Subscription index in catalog «Russian Press» - 16356
ISSN 1997 - 4868 (Print)

The Journal is included in the list of the leading peer-reviewed scientific journals and publications, which should be published by the main results of theses for the degree of doctor and Ph.D.
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Journal is included in the list of VAK (from 25.09.2017), No. 291

ISSN 2307-0005 (Online)
Key title: Agrarnyj vestnik Urala (Online)
Abbreviated key title: Agrar. vestn. Urala (Online)

Аграрный вестник Урала № 11 (153) 2016


Зырянова Т. В. доктор экономических наук, профессор Уральский государственный аграрный университет

Зырянов С. Б. кандидат технических наук, доцент Уральский государственный аграрный университет



 Inadequate marketing systems existing to date in themarket of agricultural products is due to certain problems. These issues aredue to insufficient high-level economic entities functioning of food marketsand the organization of commodity circulation between the two. In this regard,it is becoming urgent to develop a set of measures to consolidate theparticipants of food markets in the agri-food marketing agricultural productsdistribution system. Food market is a set of socio-economic relations in thesphere of exchange, by which the sale of products agro-industrial sector of theeconomy. A food market takes place the device volume and commodity structure ofproduction to the volume of public food needs, supported by forward andbackward linkages between its producers and consumers. The most perfect form oforganization of the marketing channel of distribution of products in the foodmarket is to create a marketing system, which is a set of subjects of thedistribution channel, located at its various levels, but acting as a singleunit (vertically integrated or agri-food marketing systems) or are on the samelevel and working one activity (horizontally integrated marketing system). Alongwith the positive aspects of formation of marketing systems, we must point outa number of shortcomings. The negative moments, as a rule, linked to theunequal distribution of income among the participants of marketing systems, aswell as the infringement of property, land and legal rights of rural producers.Elimination of defects should contribute to strengthening the anti-monopolystate control in the food markets, as well as the need to implement measures toprotect the interests of agricultural producers in the integrated formations. Apromising way to improve the interaction between the participants of marketingchannels of distribution of products in the food market is their integrationassociation in the agri-food marketing systems that are a combination of thesubjects of the distribution channel, located at its various levels, but actingas a single entity.


Keywords: marketing channel, food market, food and agricultural marketing system, integration association, marketing analysis.


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