of the Urals

Russian Journal of Agricultural Research

The publication is registered by the Ministry of the Russian Federation
for Affairs of the Press, Television and Radio Broadcasting and Mass Communication Media.
Registration certificate: PI number 77-12831 on May 31, 2002
Subscription index in catalog «Russian Press» - 16356
ISSN 1997 - 4868 (Print)

The Journal is included in the list of the leading peer-reviewed scientific journals and publications, which should be published by the main results of theses for the degree of doctor and Ph.D.
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Journal is included in the list of VAK (from 25.09.2017), No. 291

ISSN 2307-0005 (Online)
Key title: Agrarnyj vestnik Urala (Online)
Abbreviated key title: Agrar. vestn. Urala (Online)

Аграрный вестник Урала № 03 (157) 2017


Фатеева Н. Б. старший преподаватель Уральский государственный аграрный университет

Серебренникова М. С. старший преподаватель Уральский государственный аграрный университет

Алимарданова Н. А. старший преподаватель Уральский государственный аграрный университет



 There are various factors of motivation that determine what is most valuable and important for man. As a rule, it is not one

factor but several, and together they constitute a map or set of motivational factors of staff. The internal factors of motivation

can be attributed to the corporate culture of the enterprise. Corporate culture is a set of generally accepted enterprise beliefs

and values, traditions, customs, activities and procedures of the enterprise, and the behavior of its employees. Corporate culture

of a company manifests itself in the atmosphere, features of interaction of employees, their attitude to customers and partners.

Corporate events are needed to strengthen the team spirit of the company and consolidate it.Usually in successful organizations

the corporate culture is manifested in a business creed – a set of values, goals, rules and norms that govern business relations and

reflects the social and economic policy. Creating, supporting and selling corporate culture is focused on employee inspiration

for high work and efficiency in the company, increasing their commitment, loyalty and devotion. Corporate culture defines the

company's guiding values and relevant: the goals that employees must share and take into account in their work.


motivation, corporate culture, external factors, internal factors, management style, promotion, remuneration, corporate code.


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3. Kibanov A. Ya., Batkayeva I. A. Motivation and stimulation of labor activity. M., 2011. 524 p.

4. Shatalova N. I., Alexandrova N. A. et al. Personnel management on production : textbook. M., 2003. 381 p.

5. Batkayeva I. A., Mitrofanova E. A. Personnel management. Theory and practice. Organization of compensation

of personnel. M., 2015.

6. System of staff evaluation during hiring in LLC Traym. URL :


7. Foreign experience of hiring, assessment and employee screening, and a way of creating effective model of

assessment of candidates in case of employment. URL :

8. Bunatyan A. N. International experience of selection of personnel when hiring in the organization. URL : http://

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