of the Urals

Russian Journal of Agricultural Research

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Registration certificate: PI number 77-12831 on May 31, 2002
Subscription index in catalog «Russian Press» - 16356
ISSN 1997 - 4868 (Print)

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Journal is included in the list of VAK (from 25.09.2017), No. 291

ISSN 2307-0005 (Online)
Key title: Agrarnyj vestnik Urala (Online)
Abbreviated key title: Agrar. vestn. Urala (Online)

Аграрный вестник Урала № 01 (80) 2011


Бутко Г. П. доктор экономических наук, профессор Уральский Государственный лесотехнический университет

Бойко А. В. аспирант Уральский Государственный лесотехнический университет

Иванова О. А. аспирант Уральский Государственный лесотехнический университет


Management upturn in investment appeal enterprises on basis of innovative development

In the article there are considered the questions of upturn in investment appeal of pharmaceutical enterprises and discussed thechoice of methods of assessment of investment appeal. Proposed combined use ofmethod of discounted future cash flows and method of real options. There is established that for pharmaceutical enterprises it is reasonable to adopt Value BasedManagement conception. In the capacity of all-purpose instrument to increaseeffectiveness of investment activity, implementation of the system ofmonitoring of investment appeal proposed.



management, investment appeal, the enterprise, innovative development.


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