Agrarian
Bulletin
of the Urals

Russian Journal of Agricultural Research

The publication is registered by the Ministry of the Russian Federation
for Affairs of the Press, Television and Radio Broadcasting and Mass Communication Media.
Registration certificate: PI number 77-12831 on May 31, 2002
Subscription index in catalog «Russian Press» - 16356
ISSN 1997 - 4868 (Print)

The Journal is included in the list of the leading peer-reviewed scientific journals and publications, which should be published by the main results of theses for the degree of doctor and Ph.D.
The Journal is included in the Russian Science Citation Index.
Journal is included in the list of VAK (from 25.09.2017), No. 291

ISSN 2307-0005 (Online)
Key title: Agrarnyj vestnik Urala (Online)
Abbreviated key title: Agrar. vestn. Urala (Online)

Аграрный вестник Урала № 01 (80) 2011

Экономика

Кучерова Н. В. зав. кафедрой финансового менеджмента, профессор Оренбургский ГАУ

УДК:33

CONCEPT OF MARKETING AS FORMING STAGE OF THE DEVELOPMENT INSURANCE MARKET

Objective economic necessity of use of insurance with a view ofprotection of a social production, business and well-being of citizens iscaused by isolation of the managing subjects, the increased level of financialrisks and property interests. Social development of Russia has caused necessity of transition to theinsurance market which functioning leans against knowledge and use of economiclaws, such as the cost law, the supply and demand law. Features of the market of insurance services in the Russian Federationappreciably depend on dynamics of development of insurance relations andmentality of potential insureds.


Keywords:

Insurance marketing, the insurance market, services of the insurance market.


References:


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