Аграрный вестник Урала № 01 (80) 2011
ЭкономикаУДК:33
CONCEPT OF MARKETING AS FORMING STAGE OF THE DEVELOPMENT INSURANCE MARKET
Objective economic necessity of use of insurance with a view ofprotection of a social production, business and well-being of citizens iscaused by isolation of the managing subjects, the increased level of financialrisks and property interests. Social development of Russia has caused necessity of transition to theinsurance market which functioning leans against knowledge and use of economiclaws, such as the cost law, the supply and demand law. Features of the market of insurance services in the Russian Federationappreciably depend on dynamics of development of insurance relations andmentality of potential insureds.
Keywords:
Insurance marketing, the insurance market, services of the insurance market.
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