Agrarian
Bulletin
of the Urals

Russian Journal of Agricultural Research

The publication is registered by the Ministry of the Russian Federation
for Affairs of the Press, Television and Radio Broadcasting and Mass Communication Media.
Registration certificate: PI number 77-12831 on May 31, 2002
Subscription index in catalog «Russian Press» - 16356
ISSN 1997 - 4868 (Print)

The Journal is included in the list of the leading peer-reviewed scientific journals and publications, which should be published by the main results of theses for the degree of doctor and Ph.D.
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Journal is included in the list of VAK (from 25.09.2017), No. 291

ISSN 2307-0005 (Online)
Key title: Agrarnyj vestnik Urala (Online)
Abbreviated key title: Agrar. vestn. Urala (Online)

Аграрный вестник Урала № 05 (135) 2015

Образование

Пономарева О.Н. доцент, преподаватель Уральский государственный аграрный университет

УДК:339.13:378.1

MARKETING INNOVATION AS A TOOL TO IMPROVE THE EFFICIENCY OF SCIENTIFIC-EDUCATIONAL POTENTIAL OF THE UNIVERSITY

 The quality of training at bachelor’s and master’s degree depends on the effectiveness of implementation of scientificeducational potential of the University. To accelerate innovation processes in the activities of institutions of higher education particularly urgent problem of identifying the kinds of innovations that contributes to realizing the potential of the University. The main objective of this action is to contribute to the readiness of the University to the planning, development and (or) the implementation of an innovative product (project) and the development of strategic directions of innovative activity. The essence of innovation and their classification reviewed various researchers in the study of innovative activity. You should recognize the issues in the field of classifications of innovation should be regarded as not sufficient. This is because in the activities of organizations of all forms of ownership and activities to actively interfere with the market, and it is necessary to pay great attention to marketing policy and marketing. With the same situation in the implementation of educational services faced institution of higher professional education. Currently, universities are forced to compete in terms of attracting students and in attracting employers; they must care about their image. The allocation of marketing innovation is a necessary condition for the establishment of an effective system of management of innovative activity of the University with the purpose of increase of efficiency of scientific-educational potential of institutions of higher education, commercialization of University achievements, the creation of the brand of the University and in General promoting the competitiveness of Russian education. The author’s classification of innovations in the field of education differs from that presented by other researchers in that it includes marketing innovations that enhance the competitiveness of institutions of higher education. Marketing innovation as the creation of a more effective system of management of University innovation and improving the efficiency of educational and research potential of the University.


Keywords:

marketing innovation, efficiency of scientific-educational process of higher educational institutions, the commercialization of academic achievements.


References:

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